Free, no signup
Double opt-in generator for your newsletter
Fill in a few fields and copy the consent text for your form, the confirmation email and the privacy policy section. Free, no signup, the texts are generated in your browser.
Still open, shown as placeholders in square brackets: company, name, content, frequency, privacy link
Text at the signup form
Yes, I want to receive the "[Newsletter name]" newsletter from [Company] by email. It is sent [how often] and includes [what readers get]. I can withdraw my consent at any time, for example via the unsubscribe link in every email. Details in the privacy policy: [link to privacy policy]
Checkbox label
Yes, I want to receive the "[Newsletter name]" newsletter.
Confirmation email subject
Please confirm your subscription to "[Newsletter name]"
Confirmation email body
Hi, you signed up for the "[Newsletter name]" newsletter from [Company]. To make sure this address belongs to you, please confirm with one click: [confirmation link] After that you will get [what readers get], [how often]. Did not sign up? Just ignore this email. Without confirmation we will not send you anything and will delete the address. Best regards [Company] Privacy: [link to privacy policy] [Sender details: name, postal address and contact]
Privacy policy section
Newsletter If you subscribe to our "[Newsletter name]" newsletter, we process your email address and, if provided, your name to send you [what readers get], [how often]. The legal basis is your consent (Art. 6(1)(a) GDPR). We use double opt-in: after signing up you receive an email with a confirmation link. Only then are you added. To be able to prove your consent (Art. 7(1) GDPR), we store the time of signup and confirmation, the shortened IP address and the wording of the consent text. We do not measure whether you open our emails or which links you click. We use our email service provider to send the emails. We have a data processing agreement with this provider (Art. 28 GDPR). You can unsubscribe at any time via the link at the end of every email or by contacting us. We delete your data after you unsubscribe. We keep the record of your earlier consent for as long as we may need it to defend against claims (Art. 6(1)(f) GDPR) and put your address on a suppression list so you receive no further emails.
Templates without warranty, not legal advice. Adapt the texts to your offer.
Why double opt-in matters, especially in Germany
Marketing emails in the EU generally need prior consent, and under Art. 7(1) GDPR you must be able to prove it. In Germany, § 7 of the Unfair Competition Act (UWG) requires express prior consent for email advertising. A typed address alone does not prove the owner agreed. A click on the confirmation link shows access to the inbox.
That is why double opt-in is the common standard. Store the time of signup and confirmation, the IP address or a shortened version, and the exact wording people agreed to.
What belongs in the confirmation email
The confirmation email is not marketing. It names the newsletter, contains the confirmation link, says nothing happens without a click, and has your sender details in the footer. Discount codes and offers belong in the welcome email after confirmation.
Tracking only with separate consent
If you want to measure opens and clicks, get separate consent for it. Tick “tracking” and the generator adds the wording. Without it, the texts say nothing is measured.
Frequently asked questions
Are these texts legally safe?
They are templates covering the usual requirements. They are not legal advice. Review them for your offer and ask a lawyer if in doubt.
Do you store my inputs?
No. The texts are generated in your browser and your inputs are not sent to us.
What goes into the confirmation link placeholder?
Your email service replaces the placeholder in square brackets with a personal link. Sendmora does this automatically.
Is double opt-in required outside the EU?
Not everywhere, but it gives you proof of consent, keeps your list clean and helps deliverability, so it is a good idea for any newsletter.
Not legal advice. These notes do not replace a review by a lawyer.