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Sendmora
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Newsletter sending from the EU

Pay for emails, not for your list.

In our example, cheaper than beehiiv 83%.

Sendmora is newsletter software from Germany: write, schedule and send from your own domain. From $16 a month for 20,000 emails, contacts are free.

Start freeStart your move

14 days free, up to 500 emails, no credit card.

The Sendmora editor with an issue of the example company Berg Kaffee and the phone preview next to it

Everything you see here, your AI agent can do too.

* Example: 10,000 contacts, 30% of them inactive, 4 issues a month, so 28,000 emails. Sendmora $22.80 a month (Start plan), the other providers with their cheapest plan that fits. Regular monthly price from each provider's website, checked October 19, 2026. Check it in the cost calculator

per contact on your list
$0
a month for 20,000 emails
$16
free trial, up to 500 emails
14 days
to move from Mailchimp and Brevo
1 click

Features

Everything your newsletter needs, on every plan

You pay by volume sent. Features are not unlocked by plan, they are simply there.

  • Editor

    Type / to add a heading, image, callout, button or divider.

  • Scheduling

    Pick a day and a time. The issue goes out on its own.

  • Phone preview

    See how the issue looks in an inbox before it goes out.

  • Designs

    Ready designs with your colors and fonts, no HTML.

  • Web archive

    Every issue gets its own page to share and to be found.

  • Forms and double opt-in

    Embed a form, confirm by email, proof stored.

  • StatsExample

    Delivery, bounces and unsubscribes for everyone. Opens only with consent.

  • Migration

    Contacts, suppression list and consent records come along.

  • Deliverability

    Warm-up, test batch and a pause on too many bounces, on from day one.

  • Your own domain

    Send from your domain. The guide fits your DNS provider.

  • EU law built in

    GDPR and German marketing law duties are the default, not an add-on.

Sendmora helps you comply. This is not legal advice. Read the DPA

AI agents

Your AI agent can do everything you can

Everything in the browser also works through the REST API and the MCP server. Claude, ChatGPT, Cursor or Codex use the same tools you do.

  1. Claude writes your next issue

    create_campaign

  2. ChatGPT schedules it for Sunday

    schedule_campaign

  3. Cursor sends it, once you say yes

    send_campaign

  4. Codex tells you how it went

    get_campaign_report

  5. Claude moves your list

    start_migration

  6. ChatGPT imports contacts

    import_contacts
MCP for Claude · mcp.json
{
  "mcpServers": {
    "sendmora": {
      "type": "http",
      "url": "https://sendmora.luminaxdigital.com/api/mcp",
      "headers": { "Authorization": "Bearer smk_…" }
    }
  }
}
REST API · POST /api/v1/campaigns
curl https://sendmora.luminaxdigital.com/api/v1/campaigns \
  -H "Authorization: Bearer smk_…" \
  -H "Content-Type: application/json" \
  -d '{
    "subject": "New at the farm shop",
    "preheader": "Three boxes, from Friday",
    "blocks": [{ "id": "p1", "type": "paragraph", "text": "Hi {{name}}, …" }]
  }'

Sending to your list always needs your approval in the app. The agent has to ask, the server checks a confirmation token.

Pricing

You pay by volume sent. Contacts are free.

Large lists with quiet readers cost nothing extra at Sendmora. Every feature on every plan, migration included.

30,000

Fits your volume: Start

$24.50per month

$16 + $8.50 for extra emails per month

Choose plan

Start

$16per month

  • 20,000 emails included
  • then $0.85 per 1,000 emails
Fits your volume

Growth

$37per month

  • 75,000 emails included
  • then $0.55 per 1,000 emails

Pro

$75per month

  • 200,000 emails included
  • then $0.38 per 1,000 emails

Publisher

$149per month

  • 600,000 emails included
  • then $0.30 per 1,000 emails
You pay by volume sent. Contacts are free.
PlanEmails per monthPrice per monthPer 1,000 extra emails
Start20,000$16$0.85
Growth75,000$37$0.55
Pro200,000$75$0.38
Publisher600,000$149$0.30
Enterpriseover 600,000on request

Prices exclude VAT. Business customers only. 14 days free, up to 500 emails, own domain required.

Pay per send compared with pay per contact

Example with 10,000 contacts, 30% of them inactive, and four issues a month.

Price comparison
Provider and plancharged byPrice per monthSource
Sendmora (Start)28,000 emails$22.80this site
Brevo (Starter)28,000 emailstier up to 30,000€35brevo.comchecked 2026-10-19
beehiiv (Lite)10,000 contacts$139$116.20 more than Sendmorabeehiiv.comchecked 2026-10-19

Regular monthly price with monthly billing from each provider's pricing page, checked 2026-10-19, without promotions, in the page's currency and not converted. We show the cheapest plan that fits, including free plans. Plans differ in features and limits. Prices can change, the providers' own pages are authoritative. Sendmora prices exclude VAT.

Check your own numbers in the cost calculator

Why I build Sendmora

A newsletter should not cost more just because readers go quiet.

Fabian Faraz Farid

LuminaX, Mönchengladbach

Hi, I am Fabian Faraz Farid. With LuminaX I build software in Mönchengladbach, Germany, and Sendmora is one of those products.

Most newsletter tools charge by the number of contacts. So you also pay for people who stopped reading long ago. That never added up for me. At Sendmora you pay for the emails that actually go out.

I was missing a tool that feels good to use and takes the rules into account from the start: double opt-in, sender details and consent for tracking.

When you switch providers, the proof of consent usually gets lost. So the migration in Sendmora brings it along wherever the old provider has it.

And I build software that AI agents can operate too. What you do in the browser also works through the API and MCP. Sending to your list is still always approved by you.

FAQ

Frequently asked questions

How does Sendmora prevent spam?

Sending only works from your own verified domain. New senders are warmed up slowly and new contacts get each issue in a small test batch first. If the hard bounce rate goes above 5 % or the complaint rate above 0.1 %, sending pauses automatically. Bought lists are not allowed and abuse leads to an account lock for review.

What does pay per send mean?

You pay for the emails sent each month, not for the number of contacts. The smallest plan includes 20,000 emails for $16 a month. Beyond that, each started block of 1,000 emails costs a fixed amount, or you move up a plan.

How does the migration work?

Pick your old provider, sign in there or paste an API key and choose your lists. Sendmora fetches contacts, status, fields, tags, unsubscribes and, where available, consent records. At launch this is one click for Mailchimp and Brevo, CSV with a guide for everything else. Credentials are stored encrypted and deleted after the migration.

Do I need my own domain?

Yes. Without your own domain there is no sending, not even in the trial. This protects your deliverability and everyone else's. We explain DKIM, SPF and DMARC step by step for your DNS provider.

How do I cancel?

Monthly plans can be cancelled at the end of the month, yearly plans at the end of the year, in the customer portal in a few clicks. You can export your data first.

Is my data stored in the EU?

The database runs on a server in Germany. Emails are sent through Amazon SES in the Frankfurt region. Amazon is a US company, so the transfer relies on the EU-US Data Privacy Framework. All subprocessors are listed in the data processing agreement.

Start with your real list.

14 days free, up to 500 emails. Migration already works in the trial, so you can see your list in Sendmora.

Start freeCheck your move